What is Chatime?

In many of franchise in the world, Chatime, a bubble tea franchise from Taiwan, rapidly develops their outlet in the world. Chatime is very popular among the teenagers. To have a survey the cause that the success of Chatime, I chose the outlet of Chatime that located in Festival City Mall in Jalan Genting Kelang. The reason that I choose this outlet because Festival City Mall is a new shopping mall in Kuala Lumpur, which means the outlet of Chatime in Festival City Mall is new too. There is more accurate to do the research to this new outlet

What is Chatime?

Chatime is a bubble tea franchise from Taiwan. Established in 2005, their business now has over 450 retail locations worldwide. Chatime landed on Australian shores in late 2009 – launching they first store in Hurstville Westfield in September that year. By the end of 2010, Chatime Australia expanded to over 26 stores nation-wide.Today, the business is growing rapidly. They now have over 12,000 registered members (and growing!) and many conveniently located stores. They are committed to bringing their customers the freshest, tastiest bubble tea. And, with over 90 products in the range, you’re sure to find something you’ll love at Chatime.

               In the year of 2008, the third generation tea shop named “Chatime” were released and emphasized the concept of healthy and exquisite Japanese style tea unlike other brands rigid and inflexible in Malaysia, the purple decoration of the tea shops looks bright no matter day or night time. With the special taste created by them, Chatime became popular in very short time. The outlet of Chatime develops rapidly in recent years in whole world which including Taiwan, China, Macao, Indonesia, Vietnam, Thailand, US, Australia, Singapore, Hong Kong, Philippines, Canada, UK-London and also Malaysia. Chatime Malaysia also won Entrepreneurs Awards 2011.