Chatime - Festival City: 2012

Interview Questions

I started my interview after I having an appointment with Ms Fong Sin Chii.

Q: Can you briefly introduce your Chatime outlet?

A: Before I start the Chatime in Festival City Mall, I had already had another two Chatime outlet in Genting Kelang and Wangsa Maju. I expand to Festival City Mall because it was a great chance to me to develop Chatime.

Q: How much does your franchise gross per day?

A: Normally we can sell 400 – 500 cups of tea per day. During the weekend or holiday, we can sell at least 600 cups per day. So after subtract the cost, Chatime in Kuala Lumpur Festival City Mall can earn around RM2000 per day.

Q: How does your outlet increase the positive reputation in the social?

A: We advertise our product with the internet. Facebook is one of way to promote our product. We also always think the new flavor to attract the new custormers. By the way, Teenagers nowadays also very supporting on Chatime.

Q: How many Chatime outlets already in whole Malaysia? Which state has the less number of Chatime outlet in Malaysia?
A: There are already around 120 of Chatime outlet in whole Malaysia. The franchisers of Chatime are thinking to expand their outlet to Sabah and Sarawak. That’s why we cooperation with Air Asia to let people drink on the flight and bring Chatime to everywhere to let people know our product.

Q: Any more new outlet is going to be launch?
A: We hope Chatime can be develops at everywhere. We have our own plans recently. We had launched the new Chatime outlet at Wangsa Walk Mall. I think every shopping center and the place that need us and we will be there.

Q: How many hours do you work a day?

A: My working time is 12pm until 10pm every day. The full-timer of our outlet normally work 10 hours per day.

Q: Did your outlet provide training to new employee?

A: Yes, we did. We’ll ask the new employee to see how and what we do during the working time. Then they should learn from the old employee. We also provide the recipe of Chatime to them and make sure they are not confusing on the topping job.

Q: How if a new employees did a mistake on the topping?

A: We will have a meeting and discuss the problems and if the problem is too serious and we will having a discuss of new employees should stay or stop the contract.

Q: How long is the franchise agreement contract last?
A: Five years for every contract.

Q: Are the market of Chatime is still growing?
Ya, it is still growing market for Chatime. I was very pleased about this.

Q: Any training need to attend by the one who buy the franchise?
Yes, the one who buy the franchise need to attend a workshop and training around for one week to Taiwan. And this training needs to complete first before they opening the business of the franchise. We won’t let them to start the business if they are not sincerely treating our business.

Q: Any field support provided for the franchise?
The headquarter will send an investigators to check on the employees of every outlet, they have to make sure the employees are doing their jobs. They have to make sure every employee is serious on their job.

Q: How much did you buy the franchise of Chatime?

I spend almost one million to buy the franchise of Chatime.

Franchise Exhibition in PWTC

I also went to the Franchise Exhibition in PWTC that held once in a year. Franchise from whole Malaysia will have an exhibition to promote their franchise and let us to get the information of their franchise. I go to the exhibition to check out the franchise that I chose to have a research which is Chatime.

There are some famous franchises I meet at there like McDonald, Merry Brown, Tutti Frutti, and etc. It was a bit disappointed to me because Chatime had no join the exhibition. But it was a great experience to me in this exhibition because I had listened many \experience of the franchisors. I also learn from my classmate how they interview their franchises and get the information of their franchisers.

What have I done for this Franchise assignment?

In this assignment, I visited Chatime outlet that located in the Kuala Lumpur Festival City Mall. I had a short interview Ms Fong Sin Chii. Ms Fong Sin Chii is a franchisee of the Chatime of Kuala Lumpur Festival City Mall outlet. She is very friendly to me and I would like to thanks her because she had accepted the interview of me. I also had a pictured with one of the employee as commemorate.

Flavors of Chatime!~

What is Chatime?

In many of franchise in the world, Chatime, a bubble tea franchise from Taiwan, rapidly develops their outlet in the world. Chatime is very popular among the teenagers. To have a survey the cause that the success of Chatime, I chose the outlet of Chatime that located in Festival City Mall in Jalan Genting Kelang. The reason that I choose this outlet because Festival City Mall is a new shopping mall in Kuala Lumpur, which means the outlet of Chatime in Festival City Mall is new too. There is more accurate to do the research to this new outlet



What is Chatime?

Chatime is a bubble tea franchise from Taiwan. Established in 2005, their business now has over 450 retail locations worldwide. Chatime landed on Australian shores in late 2009 – launching they first store in Hurstville Westfield in September that year. By the end of 2010, Chatime Australia expanded to over 26 stores nation-wide.Today, the business is growing rapidly. They now have over 12,000 registered members (and growing!) and many conveniently located stores. They are committed to bringing their customers the freshest, tastiest bubble tea. And, with over 90 products in the range, you’re sure to find something you’ll love at Chatime.

               In the year of 2008, the third generation tea shop named “Chatime” were released and emphasized the concept of healthy and exquisite Japanese style tea unlike other brands rigid and inflexible in Malaysia, the purple decoration of the tea shops looks bright no matter day or night time. With the special taste created by them, Chatime became popular in very short time. The outlet of Chatime develops rapidly in recent years in whole world which including Taiwan, China, Macao, Indonesia, Vietnam, Thailand, US, Australia, Singapore, Hong Kong, Philippines, Canada, UK-London and also Malaysia. Chatime Malaysia also won Entrepreneurs Awards 2011.